Social Enterprise Resource Bank

Stand for Your Mission: Creating Positive Change Through Board Advocacy

This week’s blog post comes from the Stand for Your Mission Campaign. The Stand for Your Mission Campaign “is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change.”

Advocacy is important in creating communities of compassion and care and board members are leaders who can help your organization advocate for the issues in which you and your organization are engaged. Creating Positive Change Through Board Advocacy is a discussion guide which will help you start, or deepen, conversations with your board around advocacy.

You are the voice your mission needs.

The Creating Positive Change Through Board Advocacy discussion guide offers a five-step process for discussing advocacy with your board:

  1. A shared vision for the future
  2. A deeper understanding of your work
  3. Identification of the opportunities and threats
  4. Board engagement in making it happen
  5. Making advocacy a part of your board’s culture

Download the Creating Positive Change Through Board Advocacy discussion guide HERE and strengthen your board’s leadership in advocating for the people, issues, and community you believe in.


The Stand for Your Mission campaign is a challenge to all nonprofit decision-makers to stand up for the organizations they believe in by actively representing their organization’s mission and values, and creating public will for positive social change. Initiated by BoardSource — together with the Alliance for Justice, the Campion Foundation, the John S. and James L. Knight Foundation, the National Council of Nonprofits, and the United Philanthropy Forum — this campaign seeks to unleash the full potential of the nonprofit sector to create positive impact by engaging board leaders more directly in the advocacy work of their organizations.