NBA Welcomes New Director of Marketing

by Kristy Vaughan

Kristy Vaughan joins the NBA with more than 20 years of experience in advertising and marketing gained from roles in advertising agencies, higher education, and nonprofits. She has helped shape and lead two start-up companies and has run her own business. In previous roles at nonprofits, Vaughan worked to bring social entrepreneurship stories to life for an international organization and created impactful engagement opportunities for Habitat for Humanity.  

“I am passionate about bringing organizations to life through storytelling and am excited to combine that passion with my beliefs,” says Vaughan. “I am honored to join the NBA and share the transformative work they do in North America – and look forward to meeting the partners that make all of it possible.” 

 As the Director of Marketing, Vaughan will help develop and execute all marketing and communications of the NBA. She will work with program directors to amplify the work and impact in organizational development, community engagement, and leadership development, while sharing the overall history and ministry of the NBA with current and new audiences.  

In 2024, the NBA will focus on sharing the impact of its many programs and partners and work to deepen existing relationships as new ones are built. “We are an equity-focused organization and are committed to making sure that all voices are heard,” explains Vaughan. “This will require utilizing new outlets to increase our exposure and intention in how we collect and share those stories. We know that our partners are making an impact, and we want to amplify their voices.”  

“Effective and meaningful communications is part of the core of NBA’s mission. We relate and connect with so many leaders, ministry partners, nonprofits, supporters, and the wider Disciples Church”, explains Rev. April Lewton, Vice President of Development and Marketing. “I am so excited for Kristy to join our team to be part of this important work of creating excellent communications. Kristy’s experiences leading marketing efforts across fields such as higher education, nonprofits, and church communities means she has many tools and skills that she brings to our work.”